The adidas nomad collection is a unisex, transitional apparel and footwear collection, infused with advanced materials and technologies to keep the modern nomad active and connected 24/7. This project was completed during my internship with the adidas innovation team (now Futures).
My role was crafting the consumer story, and connecting it to the brand through innovative material and technology applications to both apparel and footwear. I also curated the final presentation materials for the collection website.
Team // Erick Ikeda (Sport Performance Footwear), Ivan Jaddou (Originals Footwear- Lifestyle), Thea Moshofsky (Apparel Design)
Date // Fall 2013
Project Emphasis // Brand Storytelling, Materials Innovation, Footwear/Apparel Design